Who is Veronica Romney? Veronica Romney is an experienced entrepreneur and incredible thought-leader in the IM industry, currently serving as the President of LoSoMo. In 2014, Veronica and her husband, Scott, founded LoSoMo, an online marketing agency that specializes in location-based marketing. This was not her first venture into building a business from the ground […]
Market Segmentation for Fun and Profit If you have been in business for a while, you’ve likely made discoveries about your industry, customers, and market. Hopefully, you’ve uncovered new opportunities and have a strong understanding of how to prosper and grow. Naturally, marketing plays a role in any growth plan. What follows are tools, especially […]
André Morys André Morys is the CEO and founder of konversionsKRAFT (Web Arts AG), the leading conversion optimization agency in Germany. André Morys and konversionsKRAFT’s focuses on learning how businesses can increase their conversion rates through understanding your customers’ emotions, psychology, and behaviors. André Morys and his team have published many studies centered around these three […]
Who is Hana Abaza Hana Abaza is the head of Marketing for Shopify Plus, Shopify’s eCommerce platform for big-name online stores and brands. Hana has had years of experience in a variety of leadership roles, including being both the Head of Strategy and VP of Marketing for Uberflip, a content marketing software that aggregates a […]
Strategic Planning for Small Business: Thinking Big Even if You’re Small I have worked with small business owners for a very long time. As a marketing agency, OCG Creative is approached every day by owners and managers looking for help meeting their growth objectives. Most often, they have something in mind. They’ll ask about building […]
Who is Ross Simmonds? When selecting an internet marketer to be the subject of this weekly blog, we look for somebody who is making an impact in the IM industry. Ross is the perfect example of somebody who has become an IM and B2B thought leader. Ross is a B2B specialist with expertise is content […]
Rethink your business cards Without any other information, your potential customers will assume better businesses have better business cards. Chances are you don't give business cards much thought, but you should. Let's start with a story. About five years ago, we met a newly minted physical therapist. At the time, he was fresh out of […]
What is CRM lead generation and why do you need a CRM? CRM lead generation involves using a CRM (customer relationship manager) to nurture relationships between you and your leads (potential customers) and existing customers. With a CRM you can manage client or customer information for any size business with greater efficiency and autonomy. Using […]
Internet Marketing Background: With over 25 years of experience as a writer, marketer, entrepreneur, and best-selling author, Ann Handley knows what it takes to do incredible marketing, and is pioneering the way for marketing innovation. Ann focuses on "inspiring marketers to create marketing magic that gets real-world results." And she's really good at what she does. Her […]
Internet Marketing Background Entrepreneur, professor, speaker, author, and internet marketing specialist are just a few words used to describe Brian Halligan. After meeting Dharmesh Shah as an MBA student at MIT in 2004, Brian and Dharmesh co-founded Hubspot just two years later. As CEO of Hubspot, Brian has created a company with over 40,000 customers […]
