Internet Marketing Background Entrepreneur, professor, speaker, author, and internet marketing specialist are just a few words used to describe Brian Halligan. After meeting Dharmesh Shah as an MBA student at MIT in 2004, Brian and Dharmesh co-founded Hubspot just two years later. As CEO of Hubspot, Brian has created a company with over 40,000 customers […]
Here we are, at the beginning of 2018. And, with that, we're starting to see the usual flood of predictions for the year. Naturally, as a digital marketing strategist, I couldn't pass on the opportunity to make my own list of 2018 internet marketing predictions. A year ago, I predicted a lot of change will […]
Internet Marketing Background Author of 13 books and presenter of over 50 keynote speeches a year, it’s no wonder that Guy Kawasaki is our internet marketer of the week. A venture capitalist, entrepreneur and advisor to Google among many other titles, Guy has worked with clients including Nike, Audi, Apple and Microsoft. But what sets […]
Internet Marketing Background Seth Godin is a public speaker, bestselling author, entrepreneur and marketing ideologist. He has published 18 books and founded both Yoyodyne and Squidoo. Not only does he have an MBA in marketing from Stanford, but was recently inducted into the Direct Marketing Hall of Fame in 2013. But what sets Seth apart […]
Measuring online lead generation: CPA, LTV, ROI, OMG In a recent post, I told the story of a client that enjoyed $550,000 in new revenue from online lead generation during the first 7 months of 2017. In actuality, the total is significantly higher, since that only includes form fills, and not web-generated phone calls. For […]
Keyword selection for fun and profit Let me begin with a story. We have a client that went through half a dozen Internet marketing agencies prior to working with us. Those agencies did all the standard stuff: social media, PPC, landing pages, SEO… you name it. In every case, the agency added to the costs, […]
Internet Marketing Background Matt Siltala is the master of the career change. He was a successful foam mattress retailer for close to 14 years, starting in 2004. Then in July of 2012, he made the unlikely move into digital marketing, where he quickly became an industry leader. His company, Avalaunche Media handles the usual range […]
Internet Marketing Background Over the years, I’ve noticed that very often the marketer have engineering or data science backgrounds. Mark Roberge is a quintessential example of an engineer that is also a brilliant Internet marketer. April Dunford is another. Also an engineer by training, April Dunford makes top-level Internet marketing her career. She’s driven successful […]
Tim Ash Beginning now, we are introducing a weekly post recognizing top Internet marketers for their contributions. Our goal is to help business owners, marketing managers and others gain a broader understanding of the marketing landscape as it exists today. These are the thinkers and pioneers in online marketing. They’re the people we pay attention […]
Effective internet marketing for any business often starts with SEO, that is, Search Engine Optimization. Google is constantly updating its search algorithms in order to connect customers to the most relevant results. This can make it difficult for small, local businesses to stand out among the top pages. Local SEO services provide a way for […]
