Contrary to how it might seem, Google, Yahoo, Bing, even DuckDuckGo, have no interest in keeping your website out of the top search rankings. Since Google has the most market share, we’ll focus there. When someone, anyone, conducts a Google search, and finds what he or she hopes to find, the likelihood that this person will use Google again is pretty high, right?
Viewed from that perspective, it is obviously in Google’s best interest to display websites that are going to captivate the interest of the searcher. It is in your best interest that the most relevant website happens to be yours. Our job is to make sure that your website is the most relevant for a given search phrase.
If you think about it, we really aren’t in the search engine optimization business. We are in the relevancy business. The secret to SEO is understanding how search engines determine relevance as opposed to the way humans do. Humans see pictures, ask questions, make inferences, and read between the lines. Search engine spiders simply look around and search engine algorithms are far more literal than people are. They just do what they were programmed to do.
SEO is the process of making a website relevant the way Google sees it, while ensuring it meets the goals of your human website visitors.
Pigeon Cay, off the coast of Guanaha and Roatan, Honduras is about as remote as you can get. Yet, it is a beautiful place people should know about--a little like some websites...
